Elevator

Transforming an organization when the organization needs an overhaul, changing and organization to prevent stagnation from setting in, and integrating and organization to bring in newness.

Concerns

Organizations build up inertia. As organizations age they often become more successful and more resistant to meeting newer competitive pressures.

Guidance

While they seem the same, transform changes the nature of the firm, change evolves it, and integrates adds new elements.

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