Elevator

References provide the key elements that must be kept in mind as the enterprise evolves. Principles are extensions of these references.

Concerns

Without referential material firms will often lose their way.  Even if the mission, strategy, objectives, and tactics seem clear, without references people, processes, and technologies will start to diverge.

Guidance

There are various tools, like frameworks, that encapsulate organization; reference architectures which embody the key factors and styles; and roadmaps, which will often lead the way.

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